The “Thailand Privilege Card,” also known as the Thailand Elite Visa, is going to undergo a comprehensive makeover. The company will concentrate on proactive marketing in each country, reduce the types of Elite Visa cards, price and benefits adjustments to reflect the current situation, addressing the demands of clients from the next generation. They plan to unveil a new image at the end of this year and hope to exceed 50,000 card sales.
Mr. Manatase Annawat, General Manager of Thailand Privilege Card Co., Ltd., a company that produces special membership card projects including the Thailand Privilege Card (also known as the Elite Card), has announced plans to rebrand. The company aims to improve the image of the Thailand Privilege Card by reducing the number of card types, adjusting prices, and amending the benefits for every type of membership card.
This is intended to make it more relevant and in accordance with the lifestyle and market of each country’s members. It’s currently in the process of examining the details at this time. In the last quarter of 2023, the program is expected to unveil a new image.
Expected changes include adjusting the marketing strategies to be more proactive and focusing on each country to reach the target audience more directly. Currently, the company advertises in significant places and major events overseas, such as Times Square billboards. They are also willing to collaborate with international media and influencers on public relations.
“The Thailand Privilege Card Co. Ltd. is considering adjusting card benefits to fulfill customers’ demands in the current period. For those seeking a distinctive and exceptional experience, the company is more inclined to collaborate with new business partners to strengthen the Thailand Privilege Card’s competitiveness on the worldwide market.”
In an effort to improve its customer relationships, the company is developing a new CRM system that will focus on communication through social projects (CSR) while incorporating ESG principles in its management practices. Additionally, they are planning to increase service efficiency by leveraging technology, such as by implementing a call center to streamline organizational management.
“We anticipate that by the end of this fiscal year, there’s going to be a total of 30,000 cardholders, up from the present 24,700, and within the next three years, or by 2025, there will be a total of 50,000 cardholders.”
– Manatase Annawat
Mr. Manatase reported that the “Elite Easy Access” card is the top choice among foreign travelers, contributing 42% of the total memberships. The price is set at 600,000 baht. However, based on the current market trend, it was determined that foreigners are paying more attention to family cards. The company plans to lower the percentage of revenue derived from these types of cards to 38% while increasing the proportion of sales for other types of cards instead.
According to Mr. Manatase, immigration patterns are evolving globally, and with the relaxation of border controls, Thailand continues to be among the top choices for foreign travelers. This is good news for businesses that operate in the tourism industry.
However, based on recent reports, Mr. Manatase revealed that foreigners who enter Thailand illegally are capable of applying for a Thailand Privilege Card. In the past, the company used to thoroughly examine the applicants. However, when such a problem arises, the company conducts even more extensive investigations, which may delay the card authorization process.
The Thailand Privilege Card company carries out a criminal background investigation on every applicant. Once the application is received, the details are forwarded to the immigration office in Thailand. In some other countries, like China, the information needs to be provided to the government intelligence agency. This process typically takes 7 to 15 days, while an additional 45 days are required to verify the applicant’s criminal record and other relevant data.
In other news, Mr. Manatase Annawat, General Manager of Thailand Privilege Card Co., Ltd. paid a visit to Hawryluk Legal Advisors, one of the top Thailand Elite Visa agents in Thailand today (April 4, 2023). During his visit, he discussed several important topics to improve the elite program; extra benefits to make memberships cater to privileged lifestyle inside of Thailand, the potential increase in Elite visa fees, streamline of 90-day reporting, and more. Hawryluk Legal Advisors is known for its personalized approach to each client, ensuring that their needs are met through a careful and thorough evaluation. Their clients can rest assured that they are receiving top-tier legal services and expert guidance throughout the Elite Visa application process.