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TAT Unveils 3D Approach to New Era of Tourism

Published: September 13, 2020 at 10:46 pm

Local Tourists in Khai Nok Island,Thailand

The Tourism Authority of Thailand has unveiled to the public the agency’s 3D’s in transitioning to the new era of tourism in the Kingdom.

Speaking before members of the Thai Hotels Association, Governor Yuthasak Supasorn laid out the TAT’s 3D strategy as follows:

    1. Domestic tourism – Under the new normal, domestic tourism will receive more focus. Governor Yuthasak highlighted a potential market made up of the 12 million Thais that generally travel abroad instead of domestically for the holidays.
    2. Digitalization of business processes – Governor Yuthasak said that digitalization can create a new market for many businesses. It represents an opportunity find more customers and generate revenues while, at the same, cutting costs, which is vital as the economy is still recovering.
    3. Dynamics – The tourism industry, the TAT governor said, has to be dynamic if it is to move forward into the new era beyond COVID-19. Operators must be ready to deal with whatever happens in the future, especially uncertain since there is no vaccine available. The industry must be able to balance efficiency and managing risk to continue operations.

In his speech, Governor Yuthasak also urged the industry to be patient, but also confident in the country’s ability to weather the current crisis.

He said that the best case scenario for the pandemic is that it will disappear sometime next year, but the governor avoided specifying which part of 2021 the crisis will be over.

Urging unity, Governor Yuthasak said that Thailand had experienced many such crises in the past, which the nation had overcome through a spirit of solidarity and unity.

Being the country’s largest source of revenues, the Governor said that the tourism industry will take the lead in ushering in a new era with creativity and innovations that will make the sector more “sustainable and resilient.”

While indeed the current pandemic has hurt the economy significantly, Governor Yuthasak added that the lull in activities had given the government the opportunity to turn its attention to existing problems like tourism exploitation, illegal tourism operators and waste management.

One example, he said, is that national parks now restrict the number of visitors in one given day to be in line with public health measures – a practice he hopes will carry on after the pandemic is over.

There had also been opportunities to focus on improving hygiene and sanitation, the Governor added.

Barring any further disruptions, the TAT chief said that the Kingdom could see 20.8 million foreign tourists arrive next year. These would be coming from the ASEAN and Northeast Asian markets, with the strategy focusing on healthy people and high purchasing power.

The future of foreign tourism in Thailand remains unclear.

Although approved in principle by the government, the Phuket Model’s launch has been pushed back beyond its earlier reported October 1 date. This is to give the government time, through the Ministry of the Interior, to formally discuss with residents of the island the protocols to be put in place to ensure the safety of both locals and arriving tourists.

Phuket Governor Narong Woonciew said last week that Phuket International Airport stands ready to receive foreign tourists, and that the province only awaits a green light from the central government.


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